 |
"Can the White MSN China NetEase is whether Microsoft can change the concept of the portal business." NetEase for the recent rumors of Chinese White MSN news, the China Securities Daily News of many analysts believe that NetEase will be another MSN China Cooperation Partners may also use the opportunity ... (655 words)
NetEase Marriage MSN: cooperation or the content into the mobile space - Netease, MSN, mobile - comm
jekky
"Can the White MSN China NetEase is whether Microsoft can change the concept of the portal business." NetEase for the recent rumors of Chinese White MSN news, the China Securities Daily News of many analysts believe that NetEase will be another MSN China Cooperation Partners may also use the opportunity to compete for mobile instant messaging market.
Face NetEase buy 50% stake in MSN China, rumors, MSN Zhenyu, vice president of China preferred to remain silent, that is willing to talk about China's future development strategy for MSN, but declined to comment for the rumors. In this regard, Netease, head of Microsoft China's public relations is also consistent tone "for the rumors comment."
MSN's Chinese dilemma Heard that NetEase Shanghai joint investment company from the hands of then drive about 50% of its Shanghai Communication Technology Co., Ltd. U.S. Blethyn network shares. The company is a MSN practical operational entities in China, it is expected the consultation Wang, principal analyst Lubbe description: "Policy restrictions forced the company to enter China needs to introduce Chinese investors, but Microsoft hopes to have the absolute right to operate and does not want interference in business partners. "Thus, the Shanghai joint investment company, as is Microsoft's best choice.
Shanghai was established in the United States Blethyn network communication May 11, 2005, Microsoft and Shanghai Alliance Investment holding 50% each. Through this joint venture, Microsoft MSN portal, search and other services to enter China. However, the public rumors, Shanghai joint investment in the second half of 2007 to seek out. "Shanghai as a joint investment company profits in useless cases, consider withdrawing from the normal." Lubbe said Wang.
In fact, MSN in China has been facing strong competition, Tencent QQ, its development was not smooth sailing. MSN in time into China, its position is the gateway to white-collar workers. Previously, Liu Zhenyu also pointed out that the integration of the face of the Internet portal, MSN will vigorously promote the theme for the establishment of community and social networking, while concerned about the wireless Internet and search for products in a timely manner to the market. However, there have been four major gateway to the Chinese market, the industry may say: "MSN China can become the fifth-largest portal, has grown up in the four door will not MSN Spaces."
NetEase or content partners MSN China NetEase White
for rumors, the speculation that this is China, NetEase's like instant messaging through MSN, to seize the terminal market to make up its instant messaging tool POPO regret. It is understood that NetEase POPO users have been spending a large amount of money donated to bubble currencies, to seek customer growth, but ultimately failed and Tencent's QQ and Microsoft's MSN tendency for the formation of rival powers.
"The speculation is Netease shares acquired 50% of MSN China, the impact of enlargement. Microsoft, even with NetEase, most likely the contents of a partnership." Lubbe hope that Microsoft will not give up on instant messenger control the operation of instant messaging in the world, is Microsoft's core competence in China.
Notably, Liu Zhenyu has said publicly that: "as a strategy to partner portal strategy, we will continue to push." So the industry that NetEase even get 50% stake in MSN China, most likely content partners. Another insider, MSN and Tencent also, Baidu and other local Internet companies to contact, but the direction of business reasons, the end was not successful.
Thus, Lubbe hope that if the White Netease MSN China, of course, would be through MSN instant messaging users into Netease, increase traffic, but does not like the relationship between the QQ and Tencent. As DCCI Fu Zhihua, deputy director of Internet Data Center said: "If the NetEase White MSN, is conducive to integrating resources and Netease, but the pattern remains the Internet."
Into mobile instant messaging